"An amphibious footwear concept that embraces fashion while also providing outdoor terrain capabilities."
'TRUCKEE'
TRUCKEE, CA.
A town that captures the essence of living in balance with nature.
ELEVATED SIMPLICITY
ELEVATED SIMPLICITY
ALL-TERRAIN CAPABILITIES
SAFETY
COMFORT
STYLE
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'SNOWFLAKE' ALL-TERRAIN OUTSOLE
MULTI-DIRECTIONAL TREAD
1) WATER EVACUATION PORTS
2) FLEX GROOVES
3) BEEFED UP MIDFOOT LUGS FOR ARCH SUPPORT AND PROTECTION
4) AGGRESSIVE PERIMETER LUGS FOR SLIP RESISTANCE AND STABILITY
5) HEEL AND TOE BOX GRIDDED LUGS
6) MICROTEXTURE FOR SLIP RESISTANCE ON WET SURFACES
WHERE STYLE MEETS FUNCTIONALITY
-ANKLE STRAO SECURES ON MEDIAL AND LATERAL SIDES.
-GRIDDED LUGS ALSO ACT AS A HEEL COUNTER.
-EASY TO USE PULL TAB FOR QUICK INGRESS.
FLEX ZONES THAT FOLLOW THE FOOT'S NATURAL RANGE OF MOVEMENT
HIGHLY PROTECTIVE, FULLY ENCLOSED TOE-BOX
LACING SYSTEM
HIDDEN MICRO-LACE GUIDES
MICRO LACE GUIDES CLOSE UP
ENGINEERED PERFORMANCE
-COMFORT
-SECURITY
-IMPROVED BLOOD CIRCULATION
-MOISTURE WICKING PROPERTIES
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ARCHITECTURE
1) INSOLE LINER FOR EASY SLIDE-IN
2) PERFORATED EVA INSOLE
3) SUGARCANE BIO-BASED MIDSOLE
4) ENGINEERED KNIT UPPER
5) BIO-BASED RUBBER CAGE
6) UPCYCLED FLY-FISHING LINE LACES
CUSHIONING SYSTEM
-DROP-IN SYSTEM
-HIGH WATER EVACUATION PROPERTIES
-HIGH VENTILATION
-CUSHIONING AND SUPPORT WHERE IT MATTERS
COLORWAYS
KEEN LEGACY
EXPRESSIVE
'URBEX'
-SERIOUS PERSONALITY
-EXPLORER
-MYSTERIOUS
#5F5F5F
#FFE500
'CLASSIC'
-CONFIDENT
-EXPRESSIVE
-ENERGETIC
#FFE500
#5F5F5F
'ISLAND'
-POSITIVE
-CONFIDENT
-EXTROVERTED
#FCCAB4
#91D7E8
'SEQUOIA'
-NATURE DRIVEN
-CALM
-CHARMING
#B5743B
#43680E
RESEARCH AND PROCESS
Keen has made an effort to make work boots feel like sneakers, but what if they decided to make outdoor footwear fit the lifestyle culture?
From the street to the creek...
A fashion statement for people who spend time in urban settings but also venture into the outdoors spontaneously.
Target user
Gen Z research highlights:
•Want to possess a sense of expression.
•Appreciate good experiences.
•Functionality, practicality and humor.
•Highly value being outdoors.
Design goals: 2028 trend forecast
-Low impact fibers, foams and other materials
-Bio-based
-Must obey chemical compliance
-Cradle to cradle
-LCA will be more standard
Dante
20 years old, lives in Los Angeles, CA.
-Digital artist.
-Highly values nature.
-He values creating new memories.
-Has a spontaneous type of personality.
-Hiking and fly-fishing are some of his favorite hobbies.
-Values fashion and comfort.
WHAT HIS DAY MIGHT LOOK LIKE:
OPPORTUNITIES
-SUSTAINABILITY
-VERSATILITY
-STYLE
A footwear concept that:
-Embraces Keen's sustainability values.
-Aligns with expected manufacturing processes for 2028.
-Delivers all day comfort.
-Has on and off trail capabilities.
UNDERSTANDING WAYS TO DECONSTRUCT EXISTING FOOTWEAR CONCEPTS
SIMPLIFY ARCHITECTURE FOR A MORE SUSTAINABLE APPROACH
LOOK FOR INNOVATION OPPORTUNITIES, CREATE SOMETHING NEW
-TREAD & TRACTION
-WATER EVACUATION
-LACING SYSTEM
-STYLE & FORM LANGUAGE
-ARCHITECTURE
REFINEMENT OF ARCHITECTURE
FINAL DIRECTION OF STYLE
APPLIED FUNCTIONALITY
FINAL TREAD AND TRACTION DESIGN
FINAL LACING SYSTEM
KEY SKETCH
" From the street to the creek... "
A fashion statement for people that spend time in urban settings but also venture into the outdoors spontaneously.